Speaker Bio

Former Principal, ACC Certified Executive Coach, Senior Coach and Consultant at FranklinCovey

Betsy Wierda inspires and encourages diverse audiences nationwide with humor and experience-inspired insights. She has held a variety of meaningful and exciting leadership positions and is currently a Senior Coach, Executive Coach, and Consultant at FranklinCovey Education. Her goal is to improve high-achieving systems and structures within every school she serves and to enhance each as a sustainable, systemic learning community that focuses on learning for ALL stakeholders.

Betsy previously served as an exceptional student education teacher and a principal in an at-risk school in Duval County for many years. In this role, she took her team from a “challenged” status, per the state of Florida, to a high-performing school and a vital learning community. Betsy also led as a professional development director for nearly a decade. This work, alongside her experience as an administrator and a clinical educator at the University level, have equipped her to focus on individual contribution, group synergy, high-capacity systems, and intentional, measurable results for everyone.

Betsy Wierda will delight your audience with great enthusiasm and success, drawing on real-life situations witnessed during her time coaching and consulting in both urban and rural, affluent and high-poverty populations. With strength in team-building, literacy, and best practice instruction, her mission is simple: to develop courageous leaders with a passion for courageous leadership and a desire for sustainable leadership systems and whole-person paradigms!


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  • Team-building
  • 4 Essential Roles of Leadership®
  • Engaging Parents and Families
  • Organizational Culture
  • Bringing Literacy to Life
  • Learning Loss Strategies and Systems
  • The 4 Disciplines of Execution®
  • The 7 Habits of Highly Effective People®
  • The 7 Habits of Highly Effective Families
  • 4 Essential Roles of Leadership
  • Leading at the Speed of Trust
  • Trust & Inspire
  • Franklin Covey Chairman’s Club Recipient,  Salt lake City (2021 & 2022)

  • Franklin Covey President’s Circle Award, Salt Lake City (2016 & 2018)

  • Times Union Eve Award Finalist,  Jacksonville, 2010

  • State Finalist for Principal of the Year,  Florida, 2007-2008

  • Principal of the Year, St. Johns County, 2007-2008

  • State Principal Finalist (Top 3), State of Florida, 2008

  • Elementary Principal of the Year: Region I, Duval County, 2004

  • Superintendent’s Outstanding Leadership Award, Duval County, 2004

  • ESE Teacher of the Year, Duval County, 1991

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