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How does FranklinCovey develop its content and offerings?

Author: redolive
August 21, 2018

FranklinCovey’s focus is to help organizations and individuals increase their effectiveness and ensures its content, offerings, and processes help clients to do so. The company invests heavily in research and product development, often creating original content and implementation processes and tools. It often acquires and licenses the rights to the best-in-class content from subject-matter experts and widely respected thought leaders, which adds to the quality of its solutions. It then integrates the best elements of this content into its content and solutions in its seven areas of expertise: leadership, execution, productivity, trust, sales performance, customer loyalty, and education. FranklinCovey’s individual, team, and organizational effectiveness content includes contributions from diverse thought leaders such as:

  • Fred Reichheld—The Ultimate Question (Customer Loyalty Practice)
  • Ram Charan—What the CEO Wants You to Know (Leadership Practice)
  • Mahan Khalsa—Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship (Sales Performance Practice)
  • Stephen Covey—The 7 Habits of Highly Effective People (Leadership and Education Practices)
  • Dr. Daniel Amen—The Daniel Plan: 40 Days to a Healthier Life (Productivity Practice)
  • Dr. Heidi Grant Halvorson—No One Understands You and What to Do About It (Productivity Practice)

When FranklinCovey acquires or licenses content, it is done solely on the basis of the relevance of that content or contribution to the specific organizational or individual effectiveness issue being addressed. FranklinCovey does not acquire, license, or subscribe to any of these contributors’ personal writings, opinions, or social, religious (or nonreligious), or political views or beliefs.

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