Yes. Leader in Me is an evidence-based program and it is making a measurable impact on schools all over the world and in the lives of millions of students, parents, teachers, and administrators.
Since 2010, the empirical evidence for Leader in Me has been growing rapidly and there are now over 30 academic research studies which have evaluated the effectiveness of Leader in Me and proved its impact. A full range of experimental methods have been used, from sophisticated quantitative analysis of statewide data, to intensive qualitative studies that analyzed interview data from dozens of educators, families, and students. In addition, nearly all of the studies were reviewed by a peer or academic advisory group before release, and all studies were conducted by researchers who had full intellectual freedom in the analysis and results.
Research that demonstrates this impact includes research from the University of Michigan’s College of Education, which released the findings from two separate quasi-experimental studies in two reports showing positive impacts to student disciplinary referrals and attendance in Leader in Me schools. One report focused on disciplinary rates and attendance in Missouri and the other on disciplinary rates in Florida. The findings are the strongest empirical evidence of the effectiveness of the Leader in Me process to date. Both studies followed the strict evidence standards required by What Works Clearinghouse (WWC) and the Collaborative of Academic, Social and Emotional Learning (CASEL).
Below are key findings from the two reports:
For more information about the impact of Leader in Me and to view these studies, as well as many other studies, visit our research page.
Leader in Me was originally developed by a principal and teachers who wanted to teach their students life skills such as leadership, responsibility, accountability, problem solving, adaptability, effective communication, and more.
Specifically, in an effort to turn around her failing school, Muriel Summers, principal of A.B. Combs Leadership Magnet Elementary School in Raleigh, North Carolina, identified leadership as her new magnet theme based on community feedback. She decided to utilize Baldridge quality tools, FranklinCovey’s The 7 Habits of Highly Effective People, and several other educational best practices in designing, developing, and implementing a leadership model for her school.
Within a few years, A.B. Combs experienced what they viewed as a significant turnaround, and was named the #1 Magnet School in America. The school reported improved academic achievement, increased enrollment, soaring parent and teacher satisfaction, and higher levels of student self-confidence. Several other schools across the country took note, replicated Summers’ leadership model and, like A.B. Combs, achieved similar dramatic improvements.
Based on demand from Summers and other principals and teachers who had observed or heard about A.B. Combs’ success, FranklinCovey codified Summers’ process, creating The Leader in Me so that other schools could implement the leadership model and achieve similar results.
On May 16, 2014, A.B. Combs Leadership Magnet Elementary was named the #1 Magnet School in America for a second time. It is the only school to achieve this award twice, having first received the award in 2006. This award for excellence is given annually to the nation’s top magnet school based on a school’s demonstrated ability to:
Since its official launch nearly six years ago, over 2,500 public, private, charter, and magnet schools across 35 countries have adopted The Leader in Me. Educators continue to offer feedback on best practices, which provides the basis for continuous improvement and refinement of the process.
Leader in Me is implemented as follows:
Individuals who wish to receive email communications FranklinCovey can opt-in by visiting our Email Opt-In page.
Parents of students in Leader in Me Schools report high satisfaction with the impact of Leader in Me, according to a recent study commissioned by FranklinCovey and conducted by Lighthouse Research & Development, Inc., an independent market-research firm. The study investigated the awareness, satisfaction, and experiences of parents whose children attend Leader in Me Schools. Five schools were studied for a sample size of 248 parents, ensuring a statistical confidence rate of 95 percent with a ±6.22 percent margin of error. Results of the study include:
Below are representative comments from parents who expressed satisfaction with Leader in Me:
Gayle Gonzalez: “Our daughter was in fourth grade; a new boy came to her classroom with significant anger issues. The way the teacher handled this student was inspiring. The teacher visited honestly with the children one afternoon when the boy was not in class. She said, “The recent blowups in our classroom are not working for us to make a good learning environment.” In other words, she involved the students in the solution. The children understood that much of the problem was this new student. On their own, they formed a support team. They said they could help this new boy even better than the teacher could. The young man responded well and was making great academic progress for the first time in his life. When he moved away, students in the class cried. They had learned to love him.”
Rochelle McGee: “My son’s ability to communicate has jumped about 10 levels. When our friends, grandparents, and neighbors comment on how articulate our nine-year-old is, that he actually converses rather than merely answering questions with a yes or no, I can’t help but think it’s the confidence he has built as a by-product of living the 7 Habits.”
Frances Gardner: “Evan is reserved, quiet, and prefers to spend time alone but is very intelligent. When he was five, he was diagnosed on the autism spectrum, so social interactions, speech, and other things are difficult for him. Prior to this year, Evan had only one birthday party with friends. He didn’t like to have parties and had rarely been invited to them…. When The Leader in Mewas introduced, I saw how it might help Evan to be more organized and focused educationally, and it has. What I didn’t foresee was how much it would help him outside of school. His social life has blossomed…. Evan has asked to have friends over to play this year, and recently asked to have a birthday party with friends from school…. That day I looked at Evan as a typical second-grade boy having a blast with his buddies on his birthday. At the end of the party, he hugged his friends and thanked them for coming. The program has given my son an opening to be himself with all of his little quirks and still be a part of the group. He is much more comfortable being himself socially. It has lit his fire.”
For more information on this study, or to read additional comments from parents about Leader in Me, download the Parent Perceptions Survey Report here.
Schools and districts typically make the decision to implement Leader in Me; however, parents may choose to engage in the process as well. For example, some parents support their children by helping them set and achieve goals and track them in their Leadership Notebooks, and follow through on their leadership roles assigned by the school.
FranklinCovey also provides parents with additional information about Leader in Me, as well as activities parents can utilize at home to help their children become leaders.
For more information, visit: www.leaderinme.org/parents.
FranklinCovey is committed to schools achieving quality results. The company invests significant resources into continuous improvement of its educational training, coaching, and resource materials so that schools may build and sustain strong, dynamic leadership cultures.
To achieve successful cultural transformation through the application of Leader in Me, in the initial onboarding process preparation is guided to ensure that the school is ready to fully engage in Leader in Me implementation. Qualification and pre-work is required with each school prior to implementation to ensure that the principal and staff are informed, engaged, and committed to implement the process with fidelity. During the implementation and as long as a school remains in the Leader in Me network of schools, FranklinCovey provides extensive support to maintain quality:
As it relates to the quality of Leader in Me, FranklinCovey invests significant time and research on current trends and developments in the fields of education, leadership, and culture. Additionally, educators continue to offer feedback on best practices, which also provides continuous improvement and refinement of the process.
Leader in Me schools seek improvements in three areas – leadership, culture, and academics – and have access to the Measurable Results Assessment (MRA) to help them measure performance in these areas.
The MRA is a rigorously developed tool used to annually collect, analyze, and report student-, staff-, and school-level outcomes related to the focus on improving leadership, culture, and academics. It can be used to help a school identify its strengths and weaknesses, develop improvement plans, and monitor progress. The MRA measures are aligned with the highly effective practices outlined in the Leader in Me Framework. This alignment empowers schools to move from data insights to action plans and best leverage their limited time and resources to meet their goals.
Many Leader in Me schools also measure success by working toward FranklinCovey’s Lighthouse Certification, which is a highly-regarded standard set by FranklinCovey that is attainable by every Leader in Me school. As it is a significant benchmark, applying for this certification typically occurs four to five years after a school begins the Leader in Me process (see the Question: “What is a Leader in Me Lighthouse School?” for more about becoming a Lighthouse School).
Leader in Me is having a significant, measurable impact on schools all over the world and in the lives of millions of students, parents, teachers, and administrators, as is evidenced by the findings resulting from studies conducted by leading academic institutions and third-party research organizations. To learn more about the impact the process is having, visit our research page..
Yes, absolutely. At FranklinCovey, we believe that each and every child has incredible gifts, worth and potential. Leader in Me is designed to engage and empower every student, including those with special needs. All students are invited to participate in the process, to the extent their teachers feel is appropriate, which can include fulfilling leadership roles, engaging in goal setting and data tracking, and participating in student-led conferences and leadership events.
Working closely with accredited special needs teachers, FranklinCovey developed specialized teaching alternatives in Leader in Me K-6 grade curriculum to service the unique needs of special needs students. Accompanying each lesson within Leader in Me Leadership Guide: Teacher Edition is a “Differentiated Options” section, providing educators with more than 266 teaching strategies to best meet the needs of their students.
FranklinCovey continuously evaluates and refines its curriculum to ensure our leaders of tomorrow – and the educators who teach Leader in Me – receive the best possible experience.
The Leader in Me helps students develop the skills and self-confidence they need to lead their lives and succeed in school and beyond. Specifically, The Leader in Me focuses on students learning the following 21st century skills:
Students learn these skills through participating in goal setting, data tracking, leadership roles, Student-Led Conferences, leadership environments, Leadership Events, and more.
Research suggests that the following issues are common to many schools:
The Leader in Me directly addresses these challenges and offers a comprehensive approach to solve them.
For nearly three decades, FranklinCovey Education, a division of FranklinCovey, has been one of the world’s most prominent and trusted providers of educational leadership programs and transformational processes. Our mission is to enable greatness in students, teachers, and schools everywhere. The FranklinCovey Education team is primarily composed of outstanding former teachers and administrators at various education levels, and those from organizations that share a belief in and commitment to helping students achieve their potential, improving school culture and increasing school effectiveness.
FranklinCovey’s offerings, books, methodologies, and tools have been utilized by thousands of public and private primary, secondary, and postsecondary schools and institutions, including educational service centers and vocational schools in all 50 states in the U.S. and in over 150 countries.
FranklinCovey provides its world-renowned content and processes to schools at a discount of 50 percent or more compared to its corporate clients.
The standard cost of implementing Leader in Me varies based upon the numbers of staff and students served at each school. Averages in the U.S. range from $40-$50 per student per year during the first three years of implementation, and $14-$19 per student per year beyond year three. Recent innovations with the process have also introduced the ability for districts to become certified in Leader in Me content and deliver training to their own staff through a train-the-trainer approach, which can significantly reduce the cost. Comparing similar processes is difficult, based upon various implementation strategies and scope of services provided. But, when compared to processes with similar scope of services, the cost of Leader in Me is comparable or less expensive.
Schools that implement Leader in Me process over the first three years receive:
In a survey of principals who have implemented Leader in Me, 90 percent of principals responded that Leader in Me is a “worthwhile” or “extremely worthwhile” investment.
Over the past several years, FranklinCovey has donated millions of dollars in donations, products and services to schools in need. For example, FranklinCovey provides donations to schools directly or to foundations that support Leader in Me Schools. Additionally, for each 7 Habits manual purchased by a client organization, FranklinCovey donates a student leadership guide to a deserving student living throughout the world.
Many schools and districts have the ability to self-fund, some through federal and state grant programs and others through their operating budgets. Schools also raise funds from the community, including businesses, chambers of commerce, civic groups, private philanthropies, and other nonprofit foundations.
Yes. Many corporations and nonprofit organizations have been very supportive of schools implementing The Leader in Me by contributing funds as part of their corporate social-responsibility programs. Some of these partners include Panda Express, Panda Cares, I Am A Leader Foundation, the Allan P. Markin Charitable Foundation, Bowling Green Area Chamber of Commerce, Honda, Pearson, 3M, Staten Island Foundation, Enersolve, Jordan Education Foundation, Wegmans, Southwest Florida Workforce Development Board, Naples Children & Education Foundation, Myrtle Beach Area Chamber of Commerce, PotashCorp., United Way, Holy Guacamole, Southwest Louisiana Economic Alliance, Economic Development Alliance of Jefferson County, Pine Bluff Chamber of Commerce, Lafayette Education Foundation, and Carver Foundation.
Educational literature indicates that schools with positive learning climates free from discipline problems, bullying, and disengagement perform better academically. Additionally, the literature suggests that effective social emotional learning in schools leads to better academic outcomes for students. With over 30 academic research studies completed, Leader in Me has demonstrated impact in all of these areas including school culture, student behavior, attendance, students’ social-emotional skills, and staff and student engagement. Further, several recent studies show an impact on academics. There is growing evidence that the Leader in Me process improves academics.
FranklinCovey also recognizes that Leader in Me is one of numerous factors that can impact academic achievement in schools, including factors such as curriculum standards and testing, assessment approaches, demographics, district practices, administrative experience, quality of teaching, personnel turnover, etc. Many of these variables are outside the control of the school or Leader in Me. Thus, only empirical studies that isolate these many variables over the long-term can establish a causal relationship between Leader in Me and academic improvement, and studies like this are underway but not yet completed.
Within the education industry, it is common for schools to receive recognition for outstanding achievement. The Lighthouse Certification is a highly-regarded standard set by FranklinCovey that is attainable by every Leader in Me school. As it is a significant benchmark, applying for this certification typically occurs four to five years after a school begins the Leader in Me process.
The certification is evidence that schools have produced outstanding results in school and student outcomes, by implementing the process with fidelity and excellence. It is also because of the extraordinary impact that the schools may be having on staff, students, parents, and the greater community.
Today, there are more than 300 schools around the world that have earned Lighthouse certification by meeting the following criteria:
Leader in Me schools maintain their Lighthouse Certification for two years and continue to foster their growth in exemplifying a leadership culture. At the end of the two years, schools may recertify to maintain their Lighthouse Certification.
The 7 Habits of Happy Kids is a New York Times best-selling children’s book authored by Sean Covey and illustrated by artist Stacy Curtis. The book introduces young readers to the 7 Habits through a cast of characters and accessible stories that give parents tools to help explain useful life lessons.
The characters in the book were inspired from and are based on Covey’s own children and their personal interests in life and experiences with the 7 Habits. From being proactive to sharpening the saw, this kid-friendly, New York Times best seller has a fully illustrated story to introduce each of the 7 Habits.
No. In fact, Leader in Me is an adaptable process that equips schools with a set of principles and practices each school can utilize in its own way to create the kind of school culture and climate it desires. Each Leader in Me School identifies and sets its own goals and creates its own individual culture, reflecting the diversity of the community in which it is located.
Leader in Me encourages schools to create an environment that emphasizes a culture of leadership. Schools use visual and audio tools to enhance the learning process and reinforce leadership principles. Research shows that students who engage in interactive learning through the use of visual and audio cues such as signs, murals, graphics, music, and events are able to remember, understand, and apply the information at a deeper level.
FranklinCovey provides schools with examples of how a variety of Leader in Me Schools have chosen to reinforce the leadership principles, and encourages each school use the methods they believe would be most effective within their distinctive school culture. The goal of each Leader in Me School is to create an environment and a culture in which every child can become a leader utilizing his or her individual strengths.
The Leader in Me utilizes and integrates several leadership, social-emotional learning, quality, and educational models and processes from past and current thought leaders including The 4 Imperatives of Great Leaders and The 4 Disciplines of Execution. The process includes student participation in goal setting, data tracking, leadership roles, Student-Led Conferences, leadership environments, and Leadership Events. The 7 Habits of Highly Effective People is also a key component of the overall Leader in Me process and is a synthesis of universal, timeless principles of personal, interpersonal, and organizational effectiveness such as responsibility, vision, integrity, teamwork, collaboration, and renewal, which are secular in nature and common to all people and cultures.
Leader in Me is an evidence-based, social-emotional learning process—developed in partnership with educators—that empowers students with the leadership and life skills they need to thrive in the 21st century. It is based on secular principles and practices of personal, interpersonal, and organizational effectiveness. Distinct in several ways, Leader in Me starts from a powerful premise—every child possesses unique strengths and has the ability to be a leader—which shapes the views of staff to value and develop the whole child. This whole-school improvement model integrates leadership development into existing programs, curricula and traditions and serves as a foundational operating system for the school, improving relationships, transforming culture, and motivating staff and students. All stakeholders are impacted by Leader in Me, starting with the staff of a school, then expanding to students, their families, and the community at large. This Inside-Out Approach is a key ingredient to successfully creating positive change in a school.
Leader in Me utilizes and integrates several leadership, social-emotional learning, quality, and educational models and processes from past and current thought leaders including The 4 Imperatives of Great Leaders and The 4 Disciplines of Execution. The process includes student participation in goal setting, data tracking, leadership roles, Student-Led Conferences, leadership environments, and Leadership Events. The 7 Habits of Highly Effective People is also a key component of the overall Leader in Me process and is a synthesis of universal, timeless principles of personal, interpersonal, and organizational effectiveness such as responsibility, vision, integrity, teamwork, collaboration, and renewal, which are secular in nature and common to all people and cultures.
Leader in Me includes training on establishing a vision for the school, goal setting, data tracking, and personal-accountability systems and is aligned with best-in-class content and concepts practiced by global education thought leaders. Leader in Me provides a logical, sequential, and balanced process to help schools proactively design a culture that reflects their vision of their ideal school. This shared leadership increases engagement and enables students, staff, and families to be self-confident and self-reliant, work effectively with others, and make meaningful contributions.
Leader in Me differs from other whole-school transformation processes in that it offers a holistic, school-wide experience for staff, students, and parents, and creates a common language and culture within the school. The leadership principles and lessons are not taught as a curriculum, but instead are incorporated into coursework, traditions, systems, and culture.
For more information about Leader in Me, visit www.leaderinme.org.
FranklinCovey’s focus is to help organizations and individuals increase their effectiveness and ensures its content, offerings, and processes help clients to do so. The company invests heavily in research and product development, often creating original content and implementation processes and tools. It often acquires and licenses the rights to the best-in-class content from subject-matter experts and widely respected thought leaders, which adds to the quality of its solutions. It then integrates the best elements of this content into its content and solutions in its seven areas of expertise: leadership, execution, productivity, trust, sales performance, customer loyalty, and education. FranklinCovey’s individual, team, and organizational effectiveness content includes contributions from diverse thought leaders such as:
When FranklinCovey acquires or licenses content, it is done solely on the basis of the relevance of that content or contribution to the specific organizational or individual effectiveness issue being addressed. FranklinCovey does not acquire, license, or subscribe to any of these contributors’ personal writings, opinions, or social, religious (or nonreligious), or political views or beliefs.
Even schools that are otherwise very successful are looking for ways to further improve their approach to helping their students develop important 21st-century leadership and life skills. The leadership and life skills taught to students in The Leader in Me and the resulting improvements in school culture, learning climate, and students’ social-emotional skills have proven to benefit both lower-performing schools as well as already high-performing schools.
The Leader in Me process teaches students valuable leadership and life skills through a systematic approach. For schools to experience the full impact of the process, it must be implemented with fidelity, which requires intentional training with the prescribed content and follow up and ongoing coaching to support the integration of the content within the school.
While some schools read the book and try to implement the process independently, they report difficulty in communicating and integrating the content into the school and in achieving the desired outcomes without additional support. Schools who partner with FranklinCovey receive that support with professional development, materials, and coaching, which account for the majority of the cost of implementing the process.
FranklinCovey remains committed to investing in and refining the Leader in Me process to reflect the latest trends, research, and developments in the fields of education, leadership and culture. Educators also offer their feedback on best practices, adding to the continuous improvement of the process.
Leader.org, also known as I Am A Leader Foundation, is an independent, 501(c) (3) nonprofit organization that is dedicated to providing programs and services that build student character and leadership in schools around the world. The foundation engages business and community leaders as partners to fund these initiatives through grants that are awarded to highly prepared and committed schools in financial need. The majority of the foundation’s funding has thus far been granted to schools that desire to implement The Leader in Me. Specifically, Leader.org provides funding to help schools pay for training in the first few years of The Leader in Me process, and schools pay for sustainment services with their own funds, ensuring they are invested in and highly committed to sustaining The Leader in Me over time.
FranklinCovey desires to make The Leader in Me accessible to as many schools as want to implement it. The company has discounted its products and services by 50 percent or more compared to its corporate pricing, and it donates millions of dollars in cash and products and services to schools directly or to foundations that support Leader in Me Schools, such as Leader.org.
Leader.org was founded by Boyd Craig, a former employee of FranklinCovey, who worked with the late Stephen Covey, collaborating with him on his writing, publishing, speaking, and consulting. He also served as FranklinCovey’s Vice President of Higher Education in its Education Practice.
Because of Boyd’s passion for leadership development in education, and encouraged and supported by a major corporate sponsor with a deep philanthropic commitment to improving education, Craig started the I Am A Leader Foundation, where he currently serves as the foundation’s chairman and CEO. The foundation is not affiliated with any political or religious philosophy or entity.
For more information about the foundation, visit www.leader.org.
In The 7 Habits of Highly Effective People book, Covey writes that he conducted an in-depth study of decades of principles of personal, interpersonal, and organizational effectiveness, which he gleaned from numerous books, articles, and essays, written by some of the world’s greatest thinkers and leaders such as Aristotle, Benjamin Franklin, Samuel Johnson, George Bernard Shaw, Viktor Frankl, T.S. Eliot, Carl Rogers, and Peter Drucker. These principles include: fairness, integrity, teamwork, honesty, human dignity, service or contribution, quality or excellence, potential, patience, nurturance, encouragement, responsibility, vision, collaboration, and renewal. Covey never claimed these principals as his own; rather, he synthesized and assembled them into a framework, which was easy to understand and implement—The 7 Habits of Highly Effective People.
These universal, timeless principals of personal, interpersonal, and organizational effectiveness are secular in nature and common to all people and cultures. They transcend political, philosophical, religious, socioeconomic, generational, gender, and lifestyle differences, and may be adapted and applied in any context or environment.
In The 7 Habits of Highly Effective People, Stephen Covey writes,
“…The reality of such principles or natural laws becomes obvious to anyone who thinks deeply and examines the cycles of social history. These principles surface time and time again, and the degree to which people in a society recognize and live in harmony with them moves them toward either survival and stability or disintegration and destruction. The principles I am referring to are not esoteric, mysterious, or ‘religious’ ideas. There is not one principle taught in this book that is unique to any specific faith or religion, including my own. These principles are a part of most every major enduring religion, as well as enduring social philosophies and ethical systems. They are self-evident and can easily be validated by any individual. It’s almost as if these principles or natural laws are part of the human condition, part of the human consciousness, part of the human conscience. They seem to exist in all human beings, regardless of social conditioning and loyalty to them. Even though they might be submerged or numbed by such conditions or disloyalty…. Principles are guidelines for human conduct that are proven to have enduring, permanent value. They’re fundamental. They’re essentially unarguable because they are self-evident.…”
First published in 1989, The 7 Habits of Highly Effective People is considered one of the most influential, best-selling business and management books ever written, having sold over 25 million copies in 52 languages. According to Fortune, The 7 Habits is “one of the best-selling books of all time,” was named the “most influential book of the 20th century” by Chief Executive magazine, and was listed as “one of the top 10 most influential management books ever” by Forbes. For the last 25 years, the 7 Habits have guided generations of readers and have been successfully adopted and implemented by thousands of the world’s leading organizations in every country, including Fortune 100 and 500 organizations, governmental agencies, and educational institutions.
In The 7 Habits book, Covey writes that he conducted an in-depth study of decades of principles of personal, interpersonal, and organizational effectiveness, which he gleaned from numerous books, articles, and essays, written by some of the world’s greatest thinkers and leaders such as Aristotle, Benjamin Franklin, Samuel Johnson, George Bernard Shaw, Viktor Frankl, T.S. Eliot, Carl Rogers, and Peter Drucker. These principles include fairness, integrity, teamwork, honesty, human dignity, service or contribution, quality or excellence, potential, patience, nurturance, encouragement, responsibility, vision, collaboration, and renewal. Covey emphasized that these principles were not his own; rather, he synthesized and assembled them into a framework that was easy to understand and implement—The 7 Habits of Highly Effective People.
The principles taught in the 7 Habits are universal, timeless principles of personal, interpersonal and organizational effectiveness, which are secular in nature and common to all people and cultures. They transcend political, philosophical, religious, socioeconomic, generational, gender, and lifestyle differences, and may be adapted and applied in any context or environment.
In his foreword in the 25th anniversary edition of The 7 Habits book, Jim Collins, business thought leader and author of The New York Times best-seller Good to Great, said:
“There had been hundreds of years of accumulated wisdom about personal effectiveness…but it was never assembled into one coherent, user-friendly framework. Stephen Covey created a standard operating system —the “Windows®”—for personal effectiveness and he made it easy to use….The ideas embedded in the framework are timeless. They are principles. That is why they work, and why they speak to people in all age groups around the globe…. But, I think the most important aspect of the 7 Habits—what makes it not just practical, but profound—is its emphasis on building character rather than “attaining success.” There is no effectiveness without discipline and there is no discipline without character. …I have come to a personal belief…that great leadership begins first with character—that leadership is primarily a function of who you are, for this is the foundation for everything you do.”
The principles taught in The 7 Habits of Highly Effective People are outlined in the table below:
Yes. All schools work with for-profit organizations to provide essential products and services necessary for the day-to-day operations and improvements of the schools such as the procurement of desks, textbooks, supplies, computers, software, professional development, coaching services, food services, and so forth.
FranklinCovey is well equipped to serve public, charter, and private schools, having worked with thousands of K–12 schools over the past 25 years. As well, the Education division benefits greatly from being part of a larger organization. For example, FranklinCovey’s significant, ongoing research-and-development efforts have resulted in key elements of its world-class content being specifically designed for and made available to schools. As well, FranklinCovey’s commitment to its goal of delivering quality results for those it serves has led FranklinCovey to be able to build and assemble a team of extraordinarily talented and experienced educators.
In an effort to impact as many schools, students, and educators as possible, FranklinCovey offers its educational products and services to educators at a discount of 50 percent or more, compared to its corporate clients. Additionally, over the past several years, FranklinCovey has donated millions of dollars in products and services to schools in need. For example, for each 7 Habits manual purchased by a client organization, FranklinCovey donates a Student Journal to a student in need living throughout the world.
Franklin Covey Co., which offers The Leader in Me process, is a global, public company (NYSE: FC) specializing in performance improvement. It has been listed on the New York Stock Exchange for more than 20 years. We help organizations and individuals achieve results that require a change in human behavior. Our expertise is in seven primary areas: leadership, execution, productivity, trust, sales performance, customer loyalty, and education. FranklinCovey clients include, or have included, 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and midsize businesses, as well as numerous governmental entities and thousands of educational institutions.
FranklinCovey has more than 100 direct and partner offices providing professional services in over 150 countries and territories. Its more than 2,000 employees and partners, the majority of whom live outside the United States, reflect the cultural, ethnic, religious, and political diversity of the populations in the countries in which the company operates. FranklinCovey is not and never has been affiliated or associated with any religious or political objective or philosophy, nor does it have any religious or political intent. The company’s stated purpose is to help individuals and organizations everywhere achieve their own great purposes and potential.
FranklinCovey’s content, thought leadership, and offerings are recognized as among the most impactful in each of its seven practice areas. As a result, FranklinCovey has been honored with numerous awards for the quality of its offerings, and many of its books have achieved national or worldwide best-seller status. FranklinCovey appreciates these recognitions, but values most highly the more than 90 percent annual retention of its clients and customers, and the fact that these clients consistently give FranklinCovey and its offerings their highest ratings.